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Google is hogging half your traffic–Learn how to get it back

Last November, Rand Fishkin shocked the search marketing world at SMX East by proving that Google has turned from being everyone’s friend (and largest traffic source) to become everyone’s competitor. Not only are more than 50% of Google searches now ending without an organic click — Google is using YOUR content to keep users away […]

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where we crunch the numbers to see what sets the high-performing websites apart. We’re privileged to count a number of […]

Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users

Instagram DMs, Pinterest beats Snapchat and TikTok looks to change its Content Stream Instagram tests DMs on the web. Instagram is finally testing the ability to direct message users on its desktop version. As of yesterday, Instagram began testing the feature on a small percentage of the platform’s global users, who are now able to […]
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