Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users

Instagram DMs, Pinterest beats Snapchat and TikTok looks to change its Content Stream

Instagram tests DMs on the web. Instagram is finally testing the ability to direct message users on its desktop version. As of yesterday, Instagram began testing the feature on a small percentage of the platform’s global users, who are now able to access their DMs from Instagram’s website. The new feature could be a major win for businesses and influencers who already use Instagram’s desktop version during the workday, and will help round out the app’s experience across devices. While the feature is only a test for now, the company said it will provide more details on a potential wider rollout in the future.

Pinterest eclipses Snapchat in users. In 2019, Pinterest surpassed Snapchat as the third-biggest social media platform in the U.S. and will continue to stay ahead in the coming years, according to the latest estimates from eMarketer. In 2018, Snapchat barely edged Pinterest out with 75.8 million users (compared with Pinterest’s 75.5 million), despite the fact that Snapchat lost users after its major redesign. Snapchat rebounded last year with 80.2 million users, but was still surpassed by Pinterest, which claimed 82.4 million users at the end of 2019.

TikTok might be testing a curated content stream. As it works to address advertiser concerns around ad placement alongside controversial content, TikTok is exploring the idea of a curated content stream, similar to Snapchat’s Discover dashboard. The Financial Times reported that TikTok is looking at adding in a highlights ​stream, which would display curated, original videos from popular TikTok creators alongside content from publishers. The added curation could give businesses on TikTok more control over the viewing experience, ensuring that ads don’t get buried in controversial content streams.

Reddit issues its own anti-deepfake policy, Instagram adds new options to Boomerang
Reddit’s deepfake policy. Last week, Reddit joined the growing chorus of platforms pushing back on deepfakes and other forms of manipulated media. Reddit updated its community guidelines to ban the use of deceptive impersonation within its app, including the use of deepfake content. The update states, “Do not impersonate an individual or entity in a misleading or deceptive manner.” The policy goes on to explain that Reddit doesn’t allow content that aims to impersonate users or entities in a deceptive or misleading way. “While we permit satire and parody,” the policy states, “we will always take into account the context of any particular content.”

More creative options in Boomerang. Instagram has added three new creative options to its Boomerang camera mode, including ‘SloMo’, ‘Echo’ and ‘Duo’ variants. The features can be accessed via Instagram Stories creation mode in the Boomerang tab, giving users more ways to create engaging experiences in Stories. Users can trim and tweak their Boomerang loops to better control the final clip.

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