Digital marketing is essential to any profession, and its importance will only grow in the coming years. Companies must stay up-to-date on the latest digital marketing trends as more consumers turn to the internet for information and purchases. Here are some digital marketing trends to watch for in 2023:
Visual search: Thanks to advances in artificial intelligence, consumers can find what they’re looking for more easily using visual search tools. This means that businesses need to optimize their images for search engines.
Augmented reality: Augmented reality (AR) allows users to view digital content in the real world. Some businesses are already using this technology, but it’s expected to become more widespread in 2023 as more consumers access AR-enabled devices.
Micro-moments: Consumers increasingly rely on smartphones for quick answers to their questions (known as “micro-moments”). Businesses must be prepared to provide helpful, relevant information in these moments to win customers over.
By staying ahead of these trends, businesses can set themselves up for better results in 2023 and beyond.
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